I walked into a Prada store a few years ago and I was certain I had enough money to buy whatever I pointed at. Everyone & everything around welcomed me like I could. When I got to hear the prices, I walked out with nothing.
I wanna be that Prada store that was nice even to someone like me, to tell me the price.
— Fregene Gbubemi
Background
Private Chef and Knorr Taste Quest Judge, Gbubemi Fregene’s passion was to merge creativity fresh and
unbridled with elements of the budding youth culture and the world class training he received at Le Cordon
Bleu in order to make every meal a truly unique culinary experience.
On his return to Nigeria, the
Chef Fregz brand was birthed out of a need for the young chef to communicate and connect with the upwardly
mobile crowd which he has serviced hitherto.
The brand started off as DVARD which was a grilling BBQ
and finger only brand. They slowly ventured into doing food for people but kept it low at 20 people maximum.
It progressed to them being able to cater for larger crowds, but not more than 50 people. They also started
to specialize in bespoke private dinners.
As of now Chef Fregz has grown to the point where they
have their space and product lines like their canapés, private dinners, catering and consultation work.
01
Brand
Mark
Logo Sketch
The Challenge
Chef Fregz’ mission was to create a shift in the natural perception of how food is
made, presented and appreciated.
We were tasked with creating a brand that went beyond him to
encompass more than just a name, but a dream, an identity.
02
Brand
Standards
Brand colors
02
Brand
Standards
Primary Font - Futura LT
Paragraph style
Heading, Logo style
NarzissTextMedium should be mostly used for heading text in design collaterals such as stationeries, prints and promotions.
Secondary Font - NarzissTextMedium
Heading, Logo style
Stay longing.
03
Brand
Assets
Solution
The brand’s visual storytelling is evocative, real, and clear, and the voice captures chef fregz devotion to creating a luxury culinary experience every single time. Positioned as that luxury store that you walk into where your tastes are appreciated before your wallet bulge is judged, food mavens that give you the very best that the world of culinary arts has to offer, a brand that stands for you and willing to give their all to their client’s culinary needs from the moment you walk through their doors.
We are Chef Fregz.
